It is a safe bet that Ice Hockey in India is not the subject of many dinner table conversations. Outside of a few regions in the North anyway. When the Ice Hockey team of India could not secure funding from the government, they realized that they loved this sport too much to give up. So they decided to try to crowdfund their shortfall by starting a campaign on BitGiving.
The Ice Hockey campaign team started tweeting about it from their personal account. The story was a compelling one. That an Indian team has to as many newspapers put it “beg” for money, was unacceptable. That image was a disconcerting one. And it found resonance in many people.
On the first day, the hashtag #SupportIceHockey grew and started accommodating more and more conversations about this. The support and the outrage started pouring in.
#1 Crowdfunding provides you with the crowd: It doesn’t. The unfortunate truth is that the crowdfunding party is a BYOC, as in Bring Your Own Crowd. Too many people think that the crowdfunding is the magical gateway to the mystical world with Colosseums full of cheering crowds waiting to throw their gold at you. More often than not you have to bring your own crowds to our Colosseum.
That raises the question, why crowdfund? Why not just ask your friends to give you money? Because crowdfunding works like a web. You weave some and you let others weave some. The first level of web will have to be built by you.