Pankhuri
Author Archive

Pankhuri

Campaigns

Mental Health and well being is what keeps us sane and helps us go about our lives but when someone comes across mental health problem, the normal lives can turn upside down.
This being said, there are plenty of people out there suffering from the mental health problems.

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Campaigns

Cancer is considered to be one of the most fatal diseases. It is often assumed that most of the cancers do not have any cure, which is not so true.
There are a lot of stories of people who’ve battled cancer and these people are strong in many aspects.

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Campaigns

The health problems in Indian rural villages are quite prominent. A lot of little children suffer from various problems and so does their mothers. To top that, the diagnosis of the problem isn’t any better either. These villages do not have proper medical records of the children and their mothers. As a result, the villages are lagging behind in improving the health conditions of the region.

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CampaignsFashion

Diwali is just around the corner and most of us are gearing up for the Diwali Shopping. Markets are packed with people looking for diwali gifts for their family and friends. E-shopping websites too, are flooded with diwali deals and sales. Everyone is excited about the impending celebrations.

Therefore, in respect of these celebrations, Swarang Designs along with BitGiving brings to you amazing handcrafted things to gift or own.

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Jobs

JOB DESCRIPTION

We’re looking for a rock star individual who is prolific in Digital Marketing to help us expand our digital footprint. The role requires high level of creativity and an adequate understanding of how content works with a vision to identify the key marketing channels for our audience.

Key Responsibilities:

  1. Identify the type of content our audience is looking for and tailor new content to their needs.
  2. Develop a strategy for various acquisition and re-engagement channels like Social, Web, E-Mail etc and identify ones with most customer retention.
  3. Deliver an effective content marketing strategy that drives traffic, engagement, leads and customer retention.
  4. Create effective visual content and info graphics.

Requirements:

  1. Experience in creating web content and growing a social audience
  2. Editorial mindset with the ability to understand what audiences consume
  3. Preferable work experience of 2-3 years in Digital Marketing
  4. A basic knowledge of Photoshop and Illustrator
  5. Advanced understanding of managing SEO, E-Mail, Social Media and other marketing channels.

To apply drop a mail at workwithus@bitgiving.com

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Tips n' Tricks

Do you know what’s similar between Deepika Padukone’s women empowering #MyChoice, Dove’s #BeBeautiful or Maggie’s #WeMissYouToo? No, we aren’t talking about the beautiful women, but the magnitude of virality these social media campaigns fetched. They were not only able to drive maximum engagement, but also made their community resonate with their idea.

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Tips n' Tricks

So, you were able to pin down an amazing narrative and even made a kick ass video for your campaign and the campaign has now gone live. But how do you ensure that your campaign gets maximum visibility? How do you plan to spread the word about it?

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Tips n' Tricks

Whenever I get on call with a campaigner or a would be campaigner, I tend to make them understand how to pitch their narrative and how they make it even more communicative to the contributors they are targeting. Because crowdfunding requires you to sell your ideas.

But then, in the context of the 21st century, the YouTube watching, smartphone-slinging, one-touch, complaining-about-UI, century that we live in, we are increasingly been drawn towards the thing that they would have resurrected the witch burning laws for just a hundred years ago. Videos.

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Editorial

It’s been raining start-ups in India for the last half decade. The Indian startup ecosystem is booming and the number of start-ups in India is on the rise.  Young Indians are growing up with million dollar ideas and slogging hard to build their own dreams rather than be part of someone else’s.

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Impact Stories

Chennai was the hit by the floods severely and the whole nation got together to help the people affected by the floods. Various relief operations were launched and a lot of help was provided for the people of Chennai – each and every helping hand was appreciated.
And that’s when SEEDS came in and collaborated with CNN-IBN to help in the relief work in their own way.

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