It is a safe bet that Ice Hockey in India is not the subject of many dinner table conversations. Outside of a few regions in the North anyway. When the Ice Hockey team of India could not secure funding from the government, they realized that they loved this sport too much to give up. So they decided to try to crowdfund their shortfall by starting a campaign on BitGiving.
The Ice Hockey campaign team started tweeting about it from their personal account. The story was a compelling one. That an Indian team has to as many newspapers put it “beg” for money, was unacceptable. That image was a disconcerting one. And it found resonance in many people.
On the first day, the hashtag #SupportIceHockey grew and started accommodating more and more conversations about this. The support and the outrage started pouring in.
Wondering whether Crowdfunding right for you? Here are a few questions that you should keep in mind before you starting putting your campaign together :
Do you have a tangible product or a defined theory of change?
It can be a new drone that will save lives. Or organising a trip to an art museum for underprivileged kids. What it can’t be is ambiguous, vague or intangible.
There are a few really important components of your crowdfunding campaign:
It is what people see when they open your campaign. Naturally whatever you write about that campaign has to be able to capture people’s attention. Never been much of an attention seeker? Don’t worry. Read on.
Congratulations! You’ve written a kick ass narrative. You’ve put pictures and a fun video. And your campaign is up. Now you can rest in peace. Right? Well, not quite. Fundraising is not just about putting your campaign up on a website. It’s a little more than that.
In this article, we’ll talk about crowdfunding campaigning and what you have to do to make it to the target goal.