I was aware of the drought in parts of the country and had read about the farmers’ suicide rates on social media. One month ago, I noticed a tweet by one of the BitGiving team members on what individuals could do to help raise funds for NGOs working in this area.
When Nepal was devastated by a terrible earthquake that measured 7.9 on the Richter Scale, SEEDS India, and several other NGOs decided that they would like to crowdfund their relief efforts. SEEDS India started a campaign with the aim to raise Rs. 10 Lakhs. The campaign started humbly, starting conversations on social media.
Slowly as it grew in magnitude, it garnered the support of several influential sources, including the popular radio station 93.5 Radio FM, that continuously rallied crowds to donate one day’s salary to SEEDS India’s campaign. We also received support from The Quint, with Raghav Bahl, the founder of the company, making a personal appeal.
Subsequently corporations like Snapdeal, ScoopWhoop, Pulsar Knowledge Center, People Matters magazine, Crown-It, DT Cinemas, started employee giving and support events to help aid to the process. In the SEEDS campaign alone, we have been able to raise more than Rs. 50 Lakhs, with more than 2700 contributors, from 50 cities and most states.